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FitTech is not just about the 3D in-store or mobile foot scanning, it's also about the oceans of data we capture with the scans and what you can do with this information to better serve your shoppers. This includes our Omnichannel Digital Toolkit, that offers things like personalized email campaigns or customized e-commerce pages that deliver specific style and size recommendations based on our uniquely accurate Fit Engine algorithms. 1e1e36bf2d